The "BizarrOrange World" bodybuilding competition

In the BizarrOrange World, people that aren't in shape paint themselves in self tanner and compete in bodybuilding competitions. For real though, I have no idea what the back story on this pic is. They're dressed and tanned like they're ready to do some posing for a bodybuilding competition, but they certainly aren't in bodybuilder shape...Anyone know what's going on?
Thanks to theBerry.com for the pic.